Sales and Marketing is the most important domain in every industry, as it focuses on leveraging the business and business growth. The sales and marketing team is accountable for maximizing a hotel’s revenue by strategizing new business plans.
In short, hotel sales is all about bringing new customers and, hotel marketing is all about building a trustworthy relationship between a client and a hotel by seamless marketing and interaction.
Building a trustworthy relation with the clients is the primary facet of a sales team. Fostering new customers to the hotel is the cornerstone for expanding the customer base.
Brand Advertising, PR and Communication, Digital Marketing and Events are the four core areas to be focused in the overall Marketing.
Let’s dive into these core areas of Marketing.
Brand Advertising – Creating a brand involves working on setting your brand apart from others. It involves developing great marketing strategies and execution of marketing campaigns.
PR and Communication – It involves impressive content creation, seamless coordination with the media for editorial coverage, building great relationships with influencers and handling communication.
Digital Marketing – Everyone is well aware about this term.
Building an impressive website, social media marketing, search engine optimization, boosting online bookings and promotion.
Events – Planning and managing events to portray the best services of the hotel/resort by managing the guest list.
Defining an elucidate unique value proposition is one of the key aspects of Sales and Marketing team. What makes your brand superior to its the competitors and what sets your brand apart encompasses Unique Value Proposition (UVP).
The Sales & Marketing team will be majorly responsible for understanding new business trends and executing the sales strategies with the aim of augmenting revenues across all revenue generating outlets.
Telemarketing, direct mails, calls, and tours accelerate the sales revenue for the hotel.
The sales and marketing team works hand in hand and plays a vital role in increasing and boosting the overall business for a hotel.
So, build a strong and versatile sales and marketing team to experience an explosive growth in the hotel business.